The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
mt ex 3331
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
#BeTheirEyes
Agency: Cheil / Hong Kong
Client: Samsung Category: Immersive / Environmental / Outdoor Spaces
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump
Agency: Global Brand and Creative Studio / San Francisco
Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Level Kids
Agency: FITCH / London
Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Innocence Canada Installation
Agency: KBS Canada / Toronto
Client: Innocence Canada Category: Immersive / Environmental / Indoor Spaces
Salesforce West Lobby Pixelscape
Agency: Salesforce / San Francisco + Obscura / San Francisco
Client: Salesforce Category: Immersive / Environmental / Indoor Spaces
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Immersive / Environmental / Outdoor Spaces
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Immersive / Environmental / Outdoor Spaces
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Immersive / Environmental / Outdoor Spaces
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Sentralen Wayfinding
Agency: Metric / Oslo
Client: Sentralen Category: Immersive / Environmental / Wayfinding
Award:
2017 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex 3331
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17050G
Award:
2017 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17051S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17052S
Award:
2017 Design Silver Pencil
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17055S
Award:
2017 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17053B
Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17054B
Award:
2017 Design Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17056B
Award:
2017 Design Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17057B
Award:
2017 Design Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17213M
Award:
2017 Design Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17214M
Award:
2017 Design Merit Award
Agency:
Global Brand and Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: Hillary/Trump
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17215M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Design Merit Award
Agency:
FITCH / London
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17218M
Award:
2017 Design Merit Award
Agency:
KBS Canada / Toronto
Client:
Innocence Canada
Title:
Innocence Canada Installation
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17219M
Award:
2017 Design Merit Award
Agency:
Salesforce / San Francisco + Obscura / San Francisco
Client:
Salesforce
Title:
Salesforce West Lobby Pixelscape
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17220M
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
Award:
2017 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Harley-Davidson
Title:
1903 | A Harley-Davidson Café
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17226M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Design Merit Award
Agency:
BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17227M
Award:
2017 Design Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17228M
Award:
2017 Design Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17229M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Annual ID:
OS_DE17230M